WHAT
IDEAFIRST CAN DO FOR YOU
Branding
Brand building. It’s the hot marketing term today. But something
we’ve been doing, and doing best, for a long, long time,
helping to build some of the world’s largest brands. Branding
is the foundation upon which all other marketing efforts should
be built— the common thread that ties everything together
and makes it all work ten times as hard for you. We’re experts
at exploring your market, delving into your target’s head
and then using that knowledge to create a brand position that
captures all of the inherent drama that lies within your product
or service. It’s a proven process designed to make your
brand top of mind, instead of just another face in the crowd.
Newspaper
Ads
Whether you are looking to develop a single 1/8-page ad or a campaign
of 1/2-page or even
full-page ads (or anything in-between), our 25+ years of experience
creating newspaper advertising that drives traffic, that makes
the phone ring, that commands readers to respond, will ensure
that you’ll get more out of the newspaper than you ever
have before.
Magazine
Ads
We have created hundreds of single and multi-ad campaigns, which
have run in some of the country’s best-known consumer publications
(like Time and Newsweek), as well as trade publications in industries
as diverse as information technology, farming and oil and gas
exploration. So, whether you’re looking to reach a consumer
or business audience, we can create a campaign that will get you
better results in print.
Radio
Commercials
Radio is the theater of the mind, a medium that we’ve used
hundreds of times to cost-effectively paint amazing pictures in
the minds of our clients’ audiences. We can do the same
for you, from developing simple announcer scripts for 60-second
or 30-second commercials that you can have your local station
produce, to fully-produced 60-second or 30-second conceptual commercials
with multiple voices, to complete jingle packages with full-sing
and donuted versions that enable you to insert your own promotional
copy.
Television
Commercials
Television is perhaps the most impactful medium ever invented.
And with over 500 commercials under our belt, no one is better
at helping you make the biggest possible impression on television.
Whether you’re looking for a script you can hand to your
local station for them to produce, or want us to develop the script
and work with your local station, or want us to handle the entire
production from scripting to video or film production for you,
we’ll deliver spots that are both extremely memorable and
extremely cost-effective.
Infomercials/Product
Videos
Our television production experience isn’t confined to just
30-second or 60-second formats. We have produced scores of product
videos, infomercials and customer testimonial videos for use at
trade shows, on local or cable television and on the web. And
our extensive production expertise ensures that you will get the
most impact out of your infomercial or video for the lowest possible
cost.
Web
Design
The Web is the information source of choice today, but unfortunately,
few companies use it to its greatest effect. Because it isn’t
enough to simply provide your customers with information—
you need a site that sells. We’ve designed scores of sites,
for clients of all sizes, that enable them to make the web a tool
for profit. And whether you are looking for a simple HTML site
with just a few pages or a database-driven site with full shopping
cart capability or restricted user access, we can handle it, and
deliver it, at a cost that won’t break your budget.
Interactive
Presentations
Today’s business presentations have evolved far beyond the
use of overheads. Tools like PowerPoint, Flash and Director now
enable you to create presentations as rich in visual appeal as
they are in content. Our interactive experts can help you create
presentation templates that you can customize for your own use.
Or we can develop robust interactive CD-ROM presentations for
use by your sales force or for mailing directly to your customers
as a virtual salesperson. Any or all of these can be posted on
your website to deliver even greater value.
Direct
Mail
The hundreds of direct mail campaigns we have developed over the
years have one thing in common— they consistently deliver
results far above the national average for direct mail response.
We can do the same for you, from regular-sized and oversized postcards
to brochures with business reply mail cards to dimensional mailings
in boxes or tubes that include a wide variety of premium items.
Brochures
There is probably no other area where our ability to understand
every detail about your product or service is more important than
in the development of brochures, sell sheets and other collateral
materials. We have produced thousands of pieces for our clients
for a wide variety of needs— from annual reports to technical
specification sheets, in-store brochures to product sell sheets,
event invitations to full-line product brochures, and more.
Logo
Design/Identity Packages
Your logo or logo mark is the single most important element in
any effort to brand your business. And we’ve helped hundreds
of clients establish a visual identity that makes an immediate
and indelible impression on their audience. We can do the same
for you, and then can help bring that identity to life with an
identity package that can include letterhead, envelopes and business
cards, plus signage and graphic standards for your entire organization.
Trade
Show Materials
Whether you’re looking for a simple table-top display with
graphics, a simple full-size backdrop with graphics or a complete
booth design including furniture, literature racks, computer workstations
and more. Our extensive experience helping clients of all sizes,
will help you make the biggest splash at every show you attend.
Media
Planning/Buying
Our media strategy and imaginative planning will yield a media
campaign that delivers your message with increased momentum. Utilizing
the industry’s most sophisticated media tools, we are able
to target the demographic profile and match audience composition
to your target, ensuring that your message is seen by the right
people. Our knowledge of markets across the country, relentless
negotiation of rates and daypart and ability to deliver value-added
opportunities with every buy will maximize your media budget.
And our post-analysis techniques ensure that you get what you
paid for. |
